How Scent Drives Membership Retention
Members judge gym hygiene with their eyes and noses. Even if a fitness center is meticulously cleaned, a lingering odor of stale sweat makes members subconsciously feel the facility is dirty. Conversely, an ambient signature fragrance of white tea, bergamot, and cedar creates an instant impression of pristine, 5-star cleanliness. Members feel proud of their club and look forward to stepping through the doors every day.



